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Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

As AI agents prioritize efficiency over emotion, marketers should rethink loyalty strategies using structured data, pricing ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more discerning than ever.

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

Omnicom Group’s GSD&M will oversee creative, strategy, media, experiential and social duties for White Castle, with its first work expected in early 2026.

As FAST viewership grows, advertisers are shifting focus from premium content to premium moments—using contextual targeting to deliver emotionally resonant, high-impact ads.

Today’s fractured video landscape means media planners are stitching together campaigns, but with the right structure, integrated strategy is possible.

Omnicom Group executives discussed topics from economic uncertainty to a potential crackdown on drug advertising.

Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the perception of the advertising industry and more.