Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

Twenty-five years ago I made the decision to join a couple of Stanford graduate students who were building a new search engine. Their names were Larry and Sergey. I saw the potential of what they were ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

Since the earliest days of YouTube, we've had Community Guidelines to establish what's allowed on our platform. These rules of the road gave rise to creative expression while prioritizing the ...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally ...

In the last few months, we’ve experienced enormous tragedy and loss. As people around the world have felt the devastating impact of the COVID-19 crisis, they’ve dealt with illness, loneliness, ...

Since the very first upload, YouTube has opened up a new way to tell stories. Suddenly anyone with a story could find an audience. And they did just that. People filmed in their kitchens, their ...

We periodically update our Terms of Service to make sure they are clear, easy to understand and meet the needs of our partners, advertisers and viewers. Starting ...

At YouTube, we’ve built specific age-appropriate experiences for our younger users for more than a decade. Today, we’re announcing our newest offering – mental health & wellbeing content in a ...

With the help of the A.R.M.Y., BTS (방탄소년단) 'Dynamite' Official MV set a new all-time record for the biggest music video Premiere with over 3 million peak concurrents. Stay tuned as we confirm final ...

“This global fund will be used to acquire and produce YouTube Originals programming, focused on Black experiences around the world, and to directly support Black creators and artists so that they can ...