Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to sell out a million cans within a mere week. In an exclusive interview, Communicate spoke to Mohamed Kiswani, ...

Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making the impossible ...

The publicity and rumors all fueled the hype around the release of the Air Jordans 1 in April of 1985 and lead the product to tremendous success. The Jordans went on to dominate the sports shoe ...

. The trends signify a major shift in brand-consumer connections and is backed by extensive attitudinal and behavioural data. At a glance: Brands go woke and definitely not broke The puzzle of slowing ...

The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...

Earlier this month, advertising group WPP announced the consolidation of VMLY&R, VMLY&R Commerce, and Geometry, to form one connected brand, thus bringing all the entities under one roof. In an ...

In an exclusive piece for Communicate, Konstantin Vladimirovich Tserazov details how ESG investing in the UAE is a story of ambition and innovation.

As we enter 2024, the public relations industry is on the verge of a transformative era, one that promises to reshape the very nature of how businesses interact with their audiences. This isn't simply ...

CNTXT AI, the UAE-based Data and AI company, today announced the launch of Munsit — a next-generation Arabic speech-to-text model that outperforms every global model on Arabic, including those from ...

In line with the UAE’s Net Zero 2050 Strategy and following a partnership signing with Mastercard and LuLu at COP28, Unilever today officially launched its inspirational campaign committed to help ...

From Storytelling to Story Scaling Back in 2019, STA began with no legacy to fall back on. So, they visited the world’s best. Their key takeaway? Stay original. Cut through advertising noise. Build ...

By Manara GlobalIf someone told you that you could power your car for an entire week for the cost of a McDonald’s cheeseburger, would you believe them? This is the price of fully charging an average ...