When personalization fatigue sets in, reducing friction—not targeting harder—becomes the fastest path to trust, conversion ...

Some of the clearest customer experience lessons don’t have to come from our normal sources. They can come from stories we ...

Just like planning the perfect weekend in a new city, backward induction lets you navigate your CX strategy with intention.

Altman breaks down OpenAI’s real priorities: memory, relationships, enterprise growth — and why an IPO isn’t coming anytime ...

AI-powered doesn’t mean inhuman. Agentic AI gives your employees the space to do what humans do best, turning every ...

Netflix on Dec. 5 announced an agreement to acquire Warner Bros.' film and television studios, HBO Max, and DC Studios for ...

As AI pushes marketing into uncharted territory, culture—not tools—will determine whether teams adapt, stall, or fall behind.

The appointment of Amit Mathradas highlights Five9’s belief that the future of CX leadership lies in AI execution, not ...

The funding points to a shift away from bloated systems toward faster, AI-driven CRM platforms built for execution.

Stephen Covey’s 7 Habits offer a surprisingly practical blueprint for CX teams navigating AI, alignment and rising customer ...

Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.