"This is purely a financial decision against a challenging backdrop in late night," says George Cheeks, CBS president and ...

KFC is attempting to turn public perception around with its new "Comeback" marketing effort. Customers are prompted to revisit KFC with a "Free Bucket On Us" digital offer, available only on KFC ...

NBCU said it has wrapped its 2025-26 upfront season, omitting a discrete figure for the traditional prime-time daypart but claiming a 15% increase for all broadcast dayparts and touting other ...

Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at [email protected].

The 9th Circuit should decide whether downloading pirated books to train a chatbot was fair use, Anthropic says.

The partners say clients can expect to free up 20% of their overall marketing budgets for investment while increasing speed to market through AI-powered creative workflows.

The assignment is an expansion of the agency's remit for PurposeBuilt-it was awarded creative ad duties for the company's ...

Fern Siegel , 8 hours ago ; Brand-creative agency Farrynheight named Stephen Wright as executive director to oversee business development and growth, client experience, agency ...

Promotional events like Prime Day, Walmart Deals and Target Circle Week loom large in parents’ plans. The NRF says 82% of back-to-school shoppers expect to rely on those summer events to stretch their ...

Kyle Vinansky was prompted to chief business and strategy officer. Vinansky will lead a new department called the AI & Strategic Platforms Group that will focus on identifying and scaling the next ...

Its just-released "Digital Out-of-Home Measurement Guide" provides a comprehensive grounding for anyone interested in how the ...