The "Put a Tiger in Your Tank" campaign was an iconic advertising slogan used by Esso (now owned by ExxonMobil) in the 1960s.

Sep 1, 2022 · The tiger, a symbol of strength and agility, was a brilliant metaphor for the power and performance that Esso's gasoline promised to deliver. This imagery resonated deeply with the 1960s …

Feb 29, 2020 · Esso Tiger signs were prominently displayed at Esso gas stations across the United States and around the world. These signs featured a vibrant depiction of the tiger, often surrounded …

Frederick Durham Sulcer (August 28, 1926 – January 18, 2004), known as Sandy Sulcer, was an American advertising agency copywriter and executive who created the 1960s Put a Tiger in Your …

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The tiger first appeared as a mascot for Esso in Norway around the turn of the 20th century. The tiger surfaced again in the 1950’s, when Esso started using it to represent quality and power.

Exxon, Enco and Esso commercials worldwide created during the "Put a Tiger in Your Tank" campaign.

The tiger was first used by Humble Oil, a division of Esso, but his appearance is quite different from what we're used to today. That original tiger was friendly and lovable, and a not too distant cousin of …

It became Enco, then Esso, then Exxon, and then Exxon-Mobil, which now runs your life and determines your desires, feelings and political inclinations, whether or not you choose to accept it.

Sep 6, 2025 · Exxon, then known as Standard Oil, introduced its cartoon tiger in 1964. The trademarked tiger was used in advertising and in promotional giveaways. Later, a real tiger was used in many ads.