
Understanding viewability and Active View reporting metrics
Viewable rate - This is the viewability rate of your ad. It’s the percentage of time when your ad appeared on sites or apps with Active View enabled and was viewable. This percentage …
Active View support - Campaign Manager 360 Help
Active View support Active View is a Google measurement solution that detects viewable display ad impressions. Google detects viewability via a piece of code that captures the cumulative …
About Active View - Campaign Manager 360 Help - Google Help
Viewable, measurable, and eligible impressions Not every impression is viewable — that's why you're checking viewability — but to understand your viewability numbers in Campaign …
Overview of Viewability and Active View - Google Ad Manager Help
Active View reporting provides measurement data to inform publishers of the number of viewable impressions their site generated. Publishers can use this data to understand and enhance …
Bid on viewable impressions using viewable CPM - Google Help
Viewable CPM lets you bid on the actual value of your ad appearing in a viewable position on a given placement. Keep in mind that using a higher vCPM bid than your CPM bid is usually …
About bidding on impressions - Google Ads Help
In that case, bidding by cost-per-thousand viewable impressions (vCPM) is a good way to go. With vCPM bidding, you bid for your ad based on how often it appears in a viewable position …
How Active View metrics are calculated
Viewable impressions: Impressions that were considered viewable based on MRC standards; a subset of measurable impressions. Learn more about Active View reporting Learn more about …
how do i restrict visibility of individual tabs within a sheets ...
I need to restrict visibility to individual tabs within a google sheets document - I've tried locking them, but that only restricts editing, not visibility. I'd like for non authorized users to not be able …
Active View - Google Ads Help
Active View is a technology on YouTube and certain Display Network websites and apps that allows Google Ads to determine if your ad is viewable by potential customers. Active View …
Active View reporting - Google Ad Manager Help
Active View viewable impressions Number of impressions on the site that were viewable out of all measurable impressions. A display ad is counted as viewable if at least 50% of its area was …