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Sport industry news and insights for the latest broadcast, sponsorship, OTT, technology and endorsement deals: SportsPro Media
Inside BT Sport and Eurosport’s merger: What the deal means, …
May 30, 2022 · BT Sport and Warner Bros Discovery have agreed to combine their UK sports broadcasting operations. SportsPro takes a closer look at the deal and speaks to those involved.
The NFL's new broadcast rights deals: Billions of dollars ...
Mar 23, 2021 · In the wake of the NFL unveiling US$110 billion worth of new broadcast rights contracts, SportsPro speaks to Patrick Crakes, a media strategist and former senior Fox executive, to get his thoughts ...
Assessing the World’s 50 Most Marketed Brands - SportsPro
According to Hookit’s data, the 50 Most Marketed Brands received more than US$3 billion in combined sponsorship value via social media. Incredibly, that figure represents 49 per cent of the ...
Why all eyes are on the NBA TV deal that could change US ...
Oct 26, 2023 · The NBA is WBD’s flagship sports property and the league is understood to be appreciative of TNT’s critically-acclaimed coverage – especially its ‘Inside the NBA’ magazine show. However ...
The Last Dance scores 23.8m viewers globally on Netflix
May 21, 2020 · Global over-the-top (OTT) subscription service Netflix has revealed that The Last Dance sports documentary series was watched by 23.8 million users outside of the US in its first four weeks. The ...
In depth with John Skipper part one: Joining DAZN and the …
Associated for years with one of the titans of traditional sports media as president of ESPN, John Skipper has struck out in a new direction as executive chairman of global OTT frontrunner DAZN ...
UFC agrees exclusive Migu deal for Chinese media distribution
Feb 24, 2021 · UFC says its China fanbase has grown to more than 173.8m. The Ultimate Fighting Championship (UFC) has struck a multi-year content deal with Migu, which sees the streaming subsidiary of China ...
Why the NBA is America's most globally relevant sports ...
Oct 24, 2023 · The NBA typically attracts a younger audience compared to the average sports fan. While 40 per cent of all US sports fans surveyed by Ampere in Q4 2022 followed the NBA (ranked second highest ...
The rights track: a history of the Premier League’s UK TV deals
With English soccer’s Premier League revealing a UK£4.464 billion main rights deal, SportsPro looks back at how the league's TV spoils have grown since its formation in 1992.