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Every so often, product marketing creates such a frenzy it becomes its own cultural moment - think Adidas Stan Smiths, Old Spice and Pokémon Go. The Stanley Cup phenomenon definitely fits the bill and is a masterclass in the power of well timed marketing and brand hype. This case study centers on one man, Terence Reilly, who was also ...
2.4M viewsMar 6, 2024
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