Unmistakably BUGATTI. When Jan Schmid, Chief Exterior Designer at BUGATTI, and his team began designing the BUGATTI TOURBILLON, they faced an intriguing challenge: finding the sweet spot of what a BUGATTI is and what it can be in the future. Honoring heritage and leading the brand into a new era at the same time. In the new episode of 'A New Era,' Jan Schmid delves deep into what it is like to design a hypercar for BUGATTI and how this process delivered an incomparable result – the TOURBILLON. W
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Shaped by speed has always been a philosophy that has defined BUGATTI's design. In the TOURBILLON, it reaches new heights as elegance and speed are united in an inimitable way. Frank Heyl, BUGATTI Director of Design, takes you on a journey through the sophisticated design of the BUGATTI TOURBILLON in all its beautiful facets, designed from the very first sketch with one goal in mind: to push boundaries. #BUGATTI #TOURBILLON – WLTP: bugatti.link/consumption | Bugatti
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From 1898 to 2026, Bugatti’s story is a rare mix of engineering obsession, racing dominance, and uncompromising luxury. It starts with Ettore Bugatti’s early experiments (Type 1) and the belief that “weight is the enemy”—a mindset that shaped icons like the Type 13 and the record-setting Type 35, while the Royale and Jean Bugatti’s Atlantic defined elegance for generations. Then came the setbacks: loss, failed revivals, and decades of silence. The legend returned in 1991 with the EB110, and unde
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A new masterpiece for @lukadoncic’s garage. His first Bugatti — an exposed black carbon fiber Mistral with bold orange accents, delivered by @bugattibeverlyhills. Pure presence. Pure performance. Congrats, Luka. #BUGATTI #MISTRAL | O'Gara Coach
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