Rebranding vs Repositioning: Do You Need a Change? | Elements Brand Management posted on the topic | LinkedIn
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Repositioning isn't a marketing problem. 5-time CMO Amy Heidersbach just said this, and it's the mistake I see everywhere. Businesses treat repositioning like a marketing project. New logo, fresh messaging, launch day. Then wonder why it doesn't stick. Amy's take? "Brand positioning must be a total effort across the organization." Not marketing's job alone. Everyone. (Totally not me here, belting out Hallelujah) Because your customers aren't talking to your brand. Nah, they're talking to your sa
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