How Does SHEIN Make Money? The SHEIN Business Model Analysis - FourWeekMBA
2:32
fourweekmba.com
How Does SHEIN Make Money? The SHEIN Business Model Analysis - FourWeekMBA
SHEIN is an international B2C fast fashion eCommerce platform founded in 2008 by Chris Xu. The company improved on the ultra-fast fashion model by leveraging real-time retail, which quickly turned fashion trends in clothes' collections through its strong digital presence and successful branding campaigns.
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